The Reliable Companion

Oh hey, best-selling All Day Backpack! This full-size bag is ready to go anywhere with you throughout the day. Versatility is its middle name.  It is a perfect diaper bag for all our mamas out there. Not a mama? Use this as a school backpack, travel carryon, gym bag, and everything in between.

What Makes It Perfect

  • Buttery soft exterior
  • 14 pockets for maximum function and ease of use
  • 6 exterior pockets: 2 expandable, 1 for keys, and 1 padded slip pocket that holds a 13" or 15” tablet
  • 8 interior pockets: 2 insulated pockets, 1 interior padded sleeve that's great for electronics and holds a 13” or 15" tablet
  • Rings to attach stroller hooks for easy, hands free walking.
  • Easy grab top handle
  • Padded, vegan leather straps
  • Spill-proof, wipeable interior and exterior
  • Made with premium oiled vegan leather


12.5"w x 15.75"h x 6"d


2.7 lbs

Thoughtfully designed, expertly made, and absolutely beautiful. Made for all stages of womanhood.

Customer Reviews

Based on 292 reviews
Megan Milton

I love love love this bag. It’s perfect, straps are padded which makes it super comfortable to lug around. Màedn has the best customer service ever. I was having problems with my bag and they reached out and sent me a new one. I am so so happy. I really wanted to love other diaper bags as much but this is hands down my fav- I will be ordering in all colors! Also doesn’t look like a diaper bag!

Kami h
Great quality and super comfortable

Love love this backpack. I’ve been through a few diaper bags from Petuna Pickle Bottom to Freshly Picked and Māden has been the best quality and most comfortable. The large back pack is super roomy without feeling too bulky. Fits everything and more for my 3 boys, four and under. Worth every penny.

Katie Mullen
Amazing bag!

This bag is absolutely beautiful. Amazing quality and functionality. I can’t wait to use it!

Laura B
So far love it!

Have only used the bag once so far, but am really happy with it. Bag is beautiful and doesn't look like a diaper bag at all which is awesome. I also like that I can use it for a work bag/day bag if needed as it's not so heavily focused on being a diaper bag to make it unusable for any other use.

So far only thing that would be nice is if the pocket on the top of the bag was slightly wider to make it easier to get my keys in and out of. Love all the pockets and areas to store things though, padded straps are also great.

Katie Lundgreen
Love this backpack!

Comfortable and stylish.. this bag has been perfect for when I’m going to class or when I’m meeting with a client. Love it!

Taylor Shannon
Cute day bag!

I really needed a sturdy new backpack for day trips- definitely recommend this one! It’s spacious enough for beach/school/travel.

Payton Burds