The Reliable Companion

Oh hey, best-selling All Day Backpack! This full-size bag is ready to go anywhere with you throughout the day. Versatility is its middle name.  It is a perfect diaper bag for all our mamas out there. Not a mama? Use this as a school backpack, travel carryon, gym bag, and everything in between.

What Makes It Perfect

  • Buttery soft exterior
  • 14 pockets for maximum function and ease of use
  • 6 exterior pockets: 2 expandable, 1 for keys, and 1 padded slip pocket that holds a 13" or 15” tablet
  • 8 interior pockets: 2 insulated pockets, 1 interior padded sleeve that's great for electronics and holds a 13” or 15" tablet
  • Rings to attach stroller hooks for easy, hands free walking.
  • Easy grab top handle
  • Padded, vegan leather straps
  • Spill-proof, wipeable interior and exterior
  • Made with premium oiled vegan leather


12.5"w x 15.25"h x 6"d


2.7 lbs

Thoughtfully designed, expertly made, and absolutely beautiful. Made for all stages of womanhood.

Customer Reviews

Based on 306 reviews
Cassidy J
BEST diaper bag!!

I’m obsessed with this bag! First, it doesn’t look like a diaper bag at all. It’s something I would totally carry around even when I’m not with my kids. I previously had the fawn diaper bag & it had no structure to it, things were always falling out of the pockets & my bag was a jumbled mess. But with this bag, it’s so much easier to keep my things organized! I’ve gotten so many compliments already in the few weeks I’ve been using it. I’ll never get another bag!

My favorite bag ever

Love the large backpack. Perfect size for everything and so cute. I have had tons of compliments!

Hillary Pettit
Best Bags Ever!

I've been using Maedn bags for a little over a year now and I can't say enough how perfectly designed they are. I'm a full time mama and a self employed graphic designer - I always have so many things to tote around with me and the level of organization and structure these provide is unmatched. I have the everyday bag for a year and have used it every single day - it's held up pretty well. I just added the crossbody and large backpack to my collection last week and am so impressed with both! Don't hesitate to purchase these - especially working mama's!

Ashley D.
Loved the space!

Loved it!! In fact, my mom LOVED it so much when she came over for Easter Weekend, I told her to keep it 💜 may have to order another! ;)

So soft and pretty

I love this bag so much. So many convenient pockets and it just looks so pretty!!

Jacqueline Moffat

Exactly what I was looking for

Beautiful bag

Love my backpack! it's chic, beautiful & doesn't look like a typical diaper bag. I can use it for anything. I was debation on the large vs medium, but i'm so glad i got the large.